Business cards will forever be one of the single most important tools you can use to market yourself and your brand. They’re solid gold. Whether you work for someone else, you own your own company or you’re side hustling your passion…having a business card is essential!
A business card is the key connection point that you give someone after meeting them. Whatever business you’re in, you probably know that one of the most important factors in business is people. Businesses go out of business without people, so you can see how important it is for people to know who you are, what you do and what you can offer them.
When I registered Fierce Forward as an LLC in 2015, I had no idea what I was doing. I didn’t study business or entrepreneurship in school. There was no guidebook or crash course, I just learned as I went. I had a mission, a logo, a product, a community and tons of passion for what I created. So I started there. But if I could go back, I’d equip myself with business cards overflowing in my desk drawer because I missed many opportunities along the way by not having them the first couple years in business.
Missed opportunities like the ones I mentioned above with people I met. Not to mention when someone asked me for one and I had to say, “oh, I don’t have one on me,” it definitely didn’t legitimize myself as a true marketer of myself and my brand.
To sum up: having a business card on you at all times is 100% essential for anyone marketing themselves and what they do.
Let’s get to the fun part now!
Next, I’m going to take you through 3 simple tips to creating the perfect, killer biz card for you and what you do!
3 Tips To Create Killer Business Cards
1. Find a maker you love and trust. I love Basic Invite for my cards
If you google ‘business cards’ there are hundreds of choices. Almost too many. You can take my word for it and use the company I love and trust: Basic Invite for business cards (they even have the coolest christmas cards & stationary).Not only do mine always turn out chic and quality, the customer service (live chat) is amazing. If you’re like me, that’s super important in your book when you’re working with a company for something that matters to you, like your business cards! And surprise Basic Invite is offering the Fierce Forward community 15% off your first business cards! Use code: 15FF51
2. Keep it simple
When I first created my cards, I had five social media tags, two photos, a tag line, my logos and just way too much info for anyone to process. Let your personal encounter with someone be the time when you express all the colors of who you are, what you do and how you can help them. Then, let your business card be a simple and elegant remembrance of you and how to find you next.
Think of your business card as a short and sweet version of you and your brand.
3. Personalize it and stay true to you and your brand
Keep it simple by choosing one of Basic Invite’s themes like simple, rustic or vintage and then add in the elements that make your brand your specific, unique brand. You can choose from over 160 colors. You can even add gold, silver or rose gold foil! (drop the mic)
I hope these tips help you create the perfect business card for you and your brand! Remember, business cards are and will always be gold.